E-E-A-T rules

Experience, expertise, authoritativeness and trust signals, scored as a separate sub-score.

Content has first-hand depth

eeat.exp.content-depth · Weight: 6 · Pillar: experience

Fix: Expand key pages with detailed, first-hand explanation and examples.

Skill: aeo-answer-first-content teaches an agent how to fix this in your stack.

FAQ / HowTo / Review schema present

eeat.exp.faq-howto-review-schema · Weight: 5 · Pillar: experience

Fix: Add FAQPage, HowTo, or Review schema reflecting hands-on experience.

Skill: aeo-faq-qa-schema teaches an agent how to fix this in your stack.

Author identified via Person schema

eeat.expertise.person-schema · Weight: 6 · Pillar: expertise

Fix: Mark up content authors with Person JSON-LD (name, sameAs, jobTitle).

Skill: aeo-article-author-schema teaches an agent how to fix this in your stack.

Article / BlogPosting markup present

eeat.expertise.article-markup · Weight: 5 · Pillar: expertise

Fix: Wrap editorial content in Article or BlogPosting JSON-LD.

Skill: aeo-article-author-schema teaches an agent how to fix this in your stack.

About page exists

eeat.expertise.about-page · Weight: 4 · Pillar: expertise

Fix: Publish an About page describing the team and their credentials.

Skill: aeo-eeat-trust-signals teaches an agent how to fix this in your stack.

Organization schema present

eeat.auth.organization-schema · Weight: 6 · Pillar: authoritativeness

Fix: Add Organization JSON-LD with name, logo, and sameAs profiles.

Skill: aeo-organization-entity teaches an agent how to fix this in your stack.

Breadcrumb navigation marked up

eeat.auth.breadcrumbs · Weight: 3 · Pillar: authoritativeness

Fix: Add BreadcrumbList schema reflecting your site hierarchy.

Skill: aeo-site-structure teaches an agent how to fix this in your stack.

Cites outbound references

eeat.auth.outbound-references · Weight: 4 · Pillar: authoritativeness

Fix: Link out to authoritative sources to support your claims.

Skill: aeo-eeat-trust-signals teaches an agent how to fix this in your stack.

Strong internal linking

eeat.auth.internal-linking · Weight: 3 · Pillar: authoritativeness

Fix: Interlink related pages to demonstrate topical authority.

Skill: aeo-site-structure teaches an agent how to fix this in your stack.

Served over HTTPS

eeat.trust.https · Weight: 6 · Pillar: trust

Fix: Serve the entire site over HTTPS.

Skill: aeo-eeat-trust-signals teaches an agent how to fix this in your stack.

Contact page exists

eeat.trust.contact-page · Weight: 4 · Pillar: trust

Fix: Publish a Contact page with a real way to reach you.

Skill: aeo-eeat-trust-signals teaches an agent how to fix this in your stack.

Privacy / Terms pages exist

eeat.trust.privacy-terms · Weight: 4 · Pillar: trust

Fix: Publish Privacy Policy and Terms pages.

Skill: aeo-eeat-trust-signals teaches an agent how to fix this in your stack.

Canonical tags cover pages

eeat.trust.canonical-coverage · Weight: 3 · Pillar: trust

Fix: Add canonical tags to consolidate duplicate URLs.

Skill: aeo-eeat-trust-signals teaches an agent how to fix this in your stack.

OpenGraph metadata complete

eeat.trust.og-completeness · Weight: 2 · Pillar: trust

Fix: Complete OpenGraph tags (title, description, image, url) on key pages.

Skill: aeo-page-metadata teaches an agent how to fix this in your stack.